Summary of teaching points:
- Understand the market place and customer needs
- Design a customer-driven marketing strategy
- Construct an integrated marketing programme that delivers superior value
- Build profitable relationships and create customer delight
- Capture value from customers to create profits and customer equity
- Objective: To sell at least 1 of your product to each classmate.
- Target Group: Your classmates.
- In groups of 3, do the following and present your selected product. Maximum 4 slides.
- Decide on a product you want to sell (you can use the product from Term 2).
- Set up a company to sell the product, think of a name and tagline for your company.
- Think of the customers for your product, how it can offer superior value to your customers in terms of product benefits and experiences, and meet the customer needs.
- Post up to respective class I&E Blog.
- Due date: Day before next week’s I&E lesson. (I&E Reps: Dawn-02, Enoch-04, JunWei-08, assist to remind your class groups.
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